Why we like it: We may be slightly biased, but State's 'My 3 Things' campaign, which taps into our insatiable love of objects and plays on the fear that we might actually lose them, is a good'un. The big, shiny TVC is a thing of beauty and it's another slam dunk for Nathan Price, who's fresh from directing the V Pomparkour spot and is obviously a bit of a teacher's pet at Colenso at the moment. In case you were wondering, this version is being sung by 'Princess Chelsea' and recorded at Franklin Rd.
The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.