The joy of nothingness

Youtube VideoWhether it be at the urinal, in the elevator, at the pharmacy, at the adult concept store or even when someone is shown on the big screen for too long, ‘uncomfortable time’ is an enduring comedic device. And Sky, DDB and Flying Fish have embraced this concept wholeheartedly with a new, entertainingly awkward ad that celebrates the fact its customers don’t need to do anything when the digital switchover arrives next year—and, at the same time, parodies the prevalence of ‘non-threatening brand spokespeople’ on our TV screens. 


Executive Creative Director: Toby Talbot

Creative Directors: Jordan Sky, Mark Lorrigan

Creatives: Ashwin Gopal, Tim Yates, Bronwyn Retief

Executive Agency Producer: Judy Thompson

Agency Producer: Tania Jeram

Managing Partner: Scott Wallace

Account Director: Danielle Richards

Account Manager: Brad Armstrong

Planner: David McIndoe


Director: Greg Page (Flying Fish)

Film Company Producer: Kerin Casey (Flying Fish)

Client: Aaron Stone

Offline editor: Steve Gulik

Online editor: Jim Hudson

Grade: Pete Ritchie

Sound: Liquid Studios

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