TBWA and 2degrees launch #togetherwecam platform

TBWA and 2degrees have taken the extra virtual step to help Kiwis stay connected in a time of isolation with a new Together We Cam platform.

The new platform is online-based and encourages Kiwis to get connected through FaceTime. To lead the charge of connectivity 2degrees have enlisted the help of its voice actor, Pax.

Shane Bradnick TBWA’s chief creative officer says this is more than ad, it’s a way to promote connectivity in a time apart.

“It’s a platform that lets 2degrees react in real-time to the situation we’re all going through. It was all filmed in Pax’s living room and remotely directed by the TBWA creative team. We realised video comms were the new normal and wanted to make sure everyone is connected and staying together.

We took our voice over artist Pax and used him as the face for this ongoing conversation with New Zealand.  Pax will interview, call in and keep in contact with Kiwis all over the country. We’ve also created a webpage that helps people set up their video comms. Today the team is recording the next series of ads, so watch this space.”

The platform is promoting anyone who has anything to say, share, or connect with to get involved with the #togetherwecam.

f you need info or tips on how to get connected with face to face chatting, check out – https://lnkd.in/gBp9Bxb Then share how you’re feeling, how you’re making WFH work, your funny moments or just reach out for a chat on their FB or IG – or tag #togetherwecam

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