Two international companies, Sweetshop and Green Productions have joined forces to launch Sweetshop & Green into Australia and New Zealand. The new company has a focus to bring small and large scale tv and film productions to the country.
The new agency brings international experience, with plans to create "films and TV projects that are artistically exciting, but produced as a commercially viable product."
With plans to launch this October, the company will be headed by Sharlene George, founding partner and global executive producer of Sweetshop and Israeli Producer Gal Greenspan, co-founder and CEO of Green Productions.
George says of the new move that their experience allows them to launch a successful arm into New Zealand and Australia.
"Our level of professionalism and worldwide experience has enabled us to export Antipodean directing talent internationally and bring foreign and large scale productions to Australia and New Zealand. Extending this experience and history to longer format content is a natural progression for us.”
Gal added, “We believe that cinema and TV are a global medium and these days audiences around the world are looking for new and exciting stories regardless of the language and location. We are eager to bring new co-productions to this side of the world and tell stories that haven't been heard before."
Sweetshop works with brands including Diageo, Dove, Ikea, McDonald’s, Toyota, Tourism New Zealand, Tourism Australia, Sky TV, Samsung, Unilever and VW.