Sweet success for Kiwi contingent at ADFEST—UPDATED

DDB New Zealand was among the few to win Gold at this year’s Asia Pacific Advertising Festival (ADFEST 2012) Lotus Awards. The agency won Best in Show in the Promo Lotus category for Steinlager ‘Believe’. And the team also took home a Gold at the Film Lotus awards, one of only eight handed out for Sky TV ’60 things in 60 seconds’ and a Silver Press Lotus for Campaign for Best of Social Engagements for Coastguard New Zealand’s Mayday Appeal.

Colenso BBDO rookie creatives Lachlan Palmer-Hubbard and Graeme Clarke won this year’s Young Lotus Award for their ‘China Go Further’ campaign. The young lads, who were sponsored by The Sweet Shop and CAANZ, used cyclists representing Chinese cities to drum up friendly rivalry between the cities, and they are also contenders at this yearʼs CAANZ Axis Awards in eight finalist categories, with their campaigns for The New Zealand Book Council ʻBooks Shape Youʼ and Frucor Beverages ʻV Paintballʼ.

“It was a whirlwind experience for us,” says Clark. “We didn’t sleep a single wink during those 24 hours.”

St Matthew in the City Church’s Christmas billboard, depicting the Virgin Mary looking askance at a pregnancy test, saw WhybinTBWA\Tequila Auckland win Silver in the Outdoor Lotus Two Dimensional category.

The Sweet Shop did well on the night, with two finalists In the Film Craft Directing category, ‘Glass Organs’ for Toyota and ‘Shoelaces’ for Otrivin, and bringing home a Silver for ‘The Potato Peelers’, made for the Melbourne International Film festival.

In the Cinematography category, The Sweet Shop also had a couple of finalists: ‘Play Melbourne’ for Tourism Victoria and ‘Impression’ for 140. In the Animation category it was another finalist, this time for ‘Fair Story’ for Fair Trade. But it was Auckland’s Cirkus awarded the Bronze Award, for ‘Fun facts’ for Thien Long.

Gold was in fairly short supply, with only four awarded at the Direct Lotus awards, two of which went to Leo Burnett, Melbourne – one for Scope ‘See the Person’ and the other for Slurpee ‘Bring your own cup day’.

Three Golds were awarded at the Promo Lotus awards, two going to Clemenger BBDO, Melbourne – one for Carlton Draught ‘Slo Lights’, the other to NAB ‘Break Up’, while Clemenger BBDO Melbourne won the top honours, taking out the Direct Lotus Best in Show for the NAB ‘Break Up’ campaign.

  • Check out an interview with Cirkus ringmaster Marco Klijn.

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