Red Seal and their agency partner Studio Nash have launched their new global positioning ‘Incredible Inside’.
The campaign has three communication layers to it;
Incredible Nature, Incredible People and Incredible Products.
The ‘Incredible People’ layer is an ongoing content piece with real stories captured in each market throughout the years to come. The campaign and film were brought to life by creatives David Nash and Connan James in collaboration with director Perry Bradley.
“Producing ‘Knocking the bastard off’ during Level 4 lockdown was a bizarre experience. The joy of collaborating together as a group was missing – so it was pretty rewarding to get the same team together post lock down and give it another go, whilst socially distanced!” says David Nash.
“It was amazing to be back on location, working with an incredible crew and getting stuff done.” says executive producer, Belinda Bradley.
Credits:
Red Seal
Global Head of Marketing, Alicia Fenwick
Head of Marketing – NZ, Aurelia Moly
Marketing Contractor, Jo Walsh
EGM, Jez Hawkins
CEO, Sean Duggan
50 Crates
Head of Strategy, Simon Hammond
Studio Nash
Exec. Creative Directors, David Nash & Connan James
Digital Director, Alex Leece
Social Influence Director, Ash Lynch
Content Editor, Jasper Johnstone
Digital Design & Developer, Liann Yim
Account Exec, Maddy Brajkovich
Film Construction & Production Team.
Director – Perry Bradley
Producer – Jozsef Fityus
Executive Producer – Belinda Bradley
DOP – Renaud Maire
Art Direction – The Artels
Editor/Colourist/Brand Film – James Hutchinson
Editor Testimonials/Nathan Pickles
Music Composer – Mike Newport
Drone Operator – Cameron Betts
