Strategy launches campaign for Finance Now

After a competitive pitch, Strategy recently won Finance Now and their new campaign reminds Kiwis that when their needs, wants or desires can’t wait, Finance Now is there to provide the solution.

Research showed that New Zealanders wanted access to a non-judgemental, friendly source of lending for those unplanned for emergencies or those ‘let’s do it’ opportunities. 

The resulting campaign line was a simple ‘ask and answer’ approach: ‘Finance How? Finance Now’. The campaign aims to increase brand awareness, stimulate interest in Finance Now’s portfolio of lending products, and provide quality leads to the Finance Now inbound marketing team.

Finance How? Finance Now is a fully integrated campaign with subtly different messaging for consumers at different stages of the customer journey.

The campaign includes one 30″ master TVC, four 15″ TVCs, online video and social.

CEO Finance Now, Phil Ellison says: “We were excited to work with Strategy to help us develop new TVCs which were delayed due to Covid disruptions last year. During their pitch, they presented strong concepts that we felt could be leveraged throughout the Personal Loan, Retail and Motor Vehicle channels. This will enable us to develop a consistent brand message throughout all our ATL and BTL consumer touchpoints. 

“The Finance How, Finance Now theme was also a great fit with our Kiwi culture and values in delivering finance solutions to all New Zealanders.”

Managing Partner Strategy, Nick Harvey says: “We’re really enjoying working with Finance Now. They allow us to immerse ourselves in their business so we can feel its rhythm and gain the insights we need to tell their story properly. 

“So from now on when consumers ask, “But, finance how?”, the answer is simply ‘Finance Now.”


Client: Finance Now

Agency: Strategy

Production Company: Fish&Clips

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