Straight up and sans sausage

Charlie’s has just launched its new straight up cola, which has “honest stuff like actual kola nuts, real malt, natural cane sugar and a cheeky squeeze of lemon”. But it’s also decided to tell drinkers what isn’t in the can just to see if they’re still paying attention. 

It’s a nice touch, and it’s in keeping with the playfulness the brand has exhibited in the past. Or maybe this is actually a subtle hint that Charlie’s might soon extend into the canned sausage market.