Straight up and down: Steinlager catches a lift to promote Trubridge association

  • Outdoor
  • November 13, 2014
  • StopPress Team
Straight up and down: Steinlager catches a lift to promote Trubridge association

Steinlager's latest ambassador is freediver William Trubridge, whose upcoming world record attempt in the Bahamas is being screened on Breakfast on December 3.

At the launch of the new campaign via DDB and ZenithOptimedia, senior brand manager Michael Taylor said there were plenty of creative suggestions about how to promote the event and he even mentioned the possibility of a 102m high billboard. We haven't noticed any of those around as yet, and they probably don't come cheap, but we did notice a clever media idea that has put a lift in the Auckland CBD to good use. 

When it comes to ambassadors, things have come a long way since the days of Win Nick's Life, a campaign from Droga5 New York that launched Steinlager in the US with a series of mad videos. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Try Time: TAB launches Rugby World Cup campaign

  • Advertising
  • September 19, 2019
  • StopPress Team
Try Time: TAB launches Rugby World Cup campaign

With the 2019 Rugby World Cup beginning in Japan this weekend, TAB has launched its Try Time campaign ahead of the opening games.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit