Switching on Christchurch
QMS NZ has announced the acquisition of ETC Media’s premium Christchurch digital billboard portfolio, adding 12 large format digital billboards to its existing national network.
QMS’s acquisition further extends its digital network to encompass Auckland, Wellington, Christchurch, Whangarei, Hamilton, Tauranga, Rotorua and New Plymouth.
Further network expansion across New Zealand is anticipated in 2019.
Mike Porter, MediaWorks outdoor media director commented: “QMS has always had a strong market position in Christchurch, and this acquisition represents a return to our heritage, delivering unmatched coverage in NZ’s second largest city. ETC’s high quality portfolio provides our clients with access to audiences across Christchurch’s inner CBD and key suburban arterials.
“We continue to build our digital media network to provide our clients with a high engagement digital platform connecting consumers with relevant, impactful content anywhere, anytime. This investment delivers on our vision of developing national digital broadcast capability.”