StopPress noticeboard: May 20

Carat is awarded Pandora and Silver Ferns Farms release a new website and partnership.

Carat has been for the new account holders by Pandora across Australia and New Zealand following a three way pitch against Mindshare and Incumbent Ikon.

The agency has created Team Pink, an integrated team led by Carat, together with Dentsu’s digital performance marketing agency, iProspect, who were the incumbent for Pandora’s digital requirements.

Sue Squillace, CEO Carat ANZ says, this is part of Pandora’s up coming brand transformation.

“We are thrilled to work with the team at Pandora sharing their mission to attract high value customers by putting real people at the heart of everything we do.  The Carat team is also looking forward to being a part of the next phase of their brand transformation.”

The account will include an integrated strategy of planning and buying across TV, Print, OOH, Digital, SEO, Social Media and Mobile and will launch on June 1.

Silver Fern Farms starts new direct partnership

Silver Fern Farms’ full retail range of products are now available to be ordered online and delivered direct to consumers across New Zealand thanks to a new partnership with Gourmet Direct, a nationwide e-commerce business specialising in premium New Zealand meat products.

Silver Fern Farms’ Group Marketing Manager, Nicola Johnston says the partnership with Gourmet Direct was a natural fit, with online shopping becoming more popular than ever following the Covid- 19 lockdown.

“At Silver Fern Farms we are thrilled to partner with Gourmet Direct, who have developed a loyal customer base which values their selection of premium meats, product quality and superior customer service.

“Having our products on Gourmet Direct’s online platform also means we can gain valuable insights direct from our customers about what they want to see from Silver Fern Farms as a quality grass- fed lamb, beef and venison brand,” says Ms Johnston.

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