Specialist tech media agency DWA sets up shop in NZ

DWA, “the world’s only tech-focused media planning and buying agency”, has just opened up a New Zealand branch in Parnell and tech media veteran and native Kiwi Stephen Old has been chosen to run it. 

Over the past 15 years, DWA, which operates from eight offices around the globe and classifies itself as media agnostic, has developed strategic media campaigns for the best-known B2B and B2C tech companies in all markets.

Interbrand’s Top 100 Brands rankings and the 2010 Brand Asset Valuator study both showed similar consumer shifts towards technology brands in Australia, with Google, Microsoft, Apple, Sony, Nokia and eBay all making it on to the top ten at the expense of the “perennial favourites”. So it seems DWA is striking while the tech iron’s hot in this part of the world.

“We’ve been running campaigns in New Zealand for years but the time has come to invest in a permanent base there to manage our growing business for our existing New Zealand clients, and to better represent the regional and global clients for whom we run campaigns on the ground,” says Asia Pacific managing director John Massey.

Old, whose official title will be country manager, has spent much of the past decade in senior technology publishing roles in the UK and Europe, including at Tech Target and Haymarket.

“We all know Stephen well from his publisher days and we know that he’s got the right mix of media and technology experience to add real value to our business,” says Massey. “He’s been a friend of DWA for some time now, and we think it’s great that he can return to New Zealand to spearhead our continued growth in that market.”

Stephen Old can be contacted here.

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