Special Group puts on the gummies, dabbles in rural humour

There’s gold in them thar hills and the rural sector is still the undoubted engine of the New Zealand economy, but agricultural clients aren’t generally regarded as being particularly creatively rewarding for the shiny arsed agency folk and the vast majority of campaigns for rural products tend to stick to a tried, true and fairly bland formula. So Special Group has tried to add some humour to the mix with its ‘Prevention is better than cure’ campaign for Zoetis’ Teat Seal that shows what farmers could be doing instead of dealing to mastitis. 


Zoetis is the newly rebranded animal health division of Pfizer. 


Art Director: Iain MacMillan

Copy Writer: Antony Wilson

Account Director: Hilary Cootes

Project Manager: Jules Pakenham

Producer: Nigel Sutton

Creative Director: Rob Jack & Tony Bradbourne

Production Company: FSP

Director: Miles Murphy

Producer: Sam McCauly

Sound Design: Factory

Editor: Alex O’Shaughnessy

Online: Toybox


Product Manager: Julia McNab

Livestock Business Unit Director: Scott Meacham

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