It has been said that AWARD golds are rarer than both hen’s teeth and fish lips and that was proven once again on Friday night, when just six were handed out and some Cannes Gold winners left with only bronzes. But in news that’s sure to further warm the cockles of New Zealand’s ad scene, half of them went to Kiwi agencies.
Nick Garrett and James Hurman
Once again, the now defunct Orcon and Special Group pairing did well, winning a gold in the Direct Marketing integrated solutions section and taking home another four silvers (two of which were for the Orcon Business Banner in the Digital and Digital direct Response sections) and a bronze, which was enough for seventh place in Australasia. Colenso’s gold came in the Craft in Film for non-computer animation for the NZ Book Council’s Going West, and it won another four silvers and three bronzes for Yellow Chocolate, Fresh Up and The Pacific to place it eighth.
Clemenger BBDO won a gold for the NZTA ‘Theatre ad’, in the Posters and Outdoor section.
There was no gold for DDB, although it did nab the biggest haul of any Kiwi agency—and the highest tally it has ever won at the show to place fourth—with six silvers and five bronzes split between the SKY Arts Channel campaign, Coastguard NZ’s Live Rescue, Lotto Lucky Dog and the Starship Children’s Hospital TVC.
TBWA won one silver for 2degrees and three bronzes for the adidas ishoththeAllBlacks work; JWT took silver for Kit Kat chairs, Saatchi & Saatchi took a silver for Toyota’s nimble as a mouse; DraftFCB took five bronzes, three for the Man vs Wild print campaign, one for APN’s Hour Long Letter and another for MINI Mostnificent; and Lion Nathan and @radicalmedia took three bronzes for Steinlager’s Keep it Pure TVC.
AIM Proximity, ALAC, Flying Fish, Yukfoo and Curious all took one bronze each.
Publicis was named network of the year, Saatchi & Saatchi, Sydney took agency of the year and Lion Nathan was named top client.
Clemenger BBDO Melbourne’s ‘Support Scent’ campaign for the Guide Dogs Australia won Best in Show, adding to its two golds.
Check out all the winners here. AWARD FINALISTS WITH GONG. And the Kiwi winners are below.
FILM AND VIDEO
Television Commercials, individual – 30 seconds
Thirst Is Creepy- Shoe Shop
Frucor- Fresh Up
Colenso BBDO Auckland
Bronze
Television Commercials, individual – over 30 seconds
Lucky Dog
New Zealand Lotteries
DDB New Zealand
Silver
Television Commercials, campaign – over 30 seconds
2degrees launch (9c Text – Chinwag – Globehead – Pillowfight – Launch)
2degrees mobile
TBWA Tequila New Zealand
Silver
Community service & charity, individual – any length
Father and Son
Starship
DDB New Zealand
Bronze
Going West
New Zealand Book Council
Colenso BBDO Auckland
Bronze
Branded content, individual – any length
All Blacks “Papier Mache”
adidas
TBWA Tequila New Zealand
Bronze
Branded content, campaign – Any length. Including
All Blacks (Papeir Mache, Door Drop, Knitting)
adidas
TBWA Tequila New Zealand
Bronze
CRAFT IN FILM
Direction Story telling and Performance
Lucky Dog
NZ Lotteries Commission
The Sweet Shop
Silver
Direction Design
Keep it Pure
Steinlager Pure/ Lion Nathan
@radical.media
Silver
Cinematography
Keep it Pure
Steinlager Pure/ Lion Nathan
@radical.media
Bronze
Animation (Non computer generated)
Going West
New Zealand Book Council
Colenso BBDO Auckland
Gold
Wellington Patchwork
Positively Wellington Tourism
Yukfoo Animation
Bronze
Crash Test Eggs
NZTA
AIM Proximity
Bronze
Production Design
Vodafone ‘In With The New’
Vodafone New Zealand
Flying Fish New Zealand
Bronze
Casting
ALAC ‘Sam’
ALAC
Film Construction
Bronze
Original Music
Keep It Pure
Steinlager Pure / Lion Nathan
Eclectic Music Machine
Bronze
Best use and/or arrangement of existing music
Together Incredible
Orcon
Curious Film
Bronze
Sound Design
Going West
New Zealand Book Council
Colenso BBDO Auckland
Bronze
Consumer Magazines, individual
KEBAB
PRIME TV
DRAFTFCB New Zealand
Bronze
Consumer Magazines, campaign
MAN VS WILD (KEBAB – FRIES – PIZZA)
PRIME TV
DRAFTFCB New Zealand
Bronze
Newspapers, individual – colour
Rothko
SKY Television
DDB New Zealand
Bronze
KEBAB
PRIME TV
DRAFTFCB New Zealand
Bronze
INTEGRATED CAMPAIGN
Yellow Chocolate
Yellow Pages
Colenso BBDO Auckland
Silver
The Pacific
TVNZ
Colenso BBDO Auckland
Bronze
Iggy and Orcon Together Incredible
ORCON
Special Group
Silver
SHOT The All Blacks
adidas
TBWA Tequila New Zealand
Bronze
POSTERS AND OUTDOOR
Outdoor supersites & spectaculars, maxiscape
Dogfight
TVNZ- The Pacific
Colenso BBDO Auckland
Silver
Community service & charity, individual – any size
Theatre Ad
New Zealand Transport Agency
Clemenger BBDO New Zealand
Gold
Interactive and/or moving outdoor
Kit Kat Chairs
Nestle New Zealand
JWT New Zealand
Silver
PRINT CRAFT
Copywriting, individual
Van Gogh
SKY Television
DDB New Zealand
Bronze
Rothko
SKY Television
DDB New Zealand
Bronze
Art Direction, individual
Rothko
SKY Television
DDB New Zealand
Bronze
Art Direction, campaign
Sounds Like Us (Caravan – Pavlova – Bush – Beehive – Ugg Boot – Nana’s Knitting Basket – Maori
– Pasifika)
Radio New Zealand
Clemenger BBDO New Zealand
RADIO
Over 30 seconds
Van Gogh
SKY Television
DDB New Zealand
Silver
Pollock
SKY Television
DDB New Zealand
Silver
Rothko
SKY Television
DDB New Zealand
Silver
Campaign
Arts Channel
SKY Television
DDB New Zealand
Silver
DIRECT MARKETING
Flat Direct Mail
HOUR LONG LETTER
APN
DRAFTFCB New Zealand
Bronze
Direct Response Advertising, campaign – single
Iggy and Orcon Together Incredible (Iggy Get Involved, IGGY Behind the scenes, Iggy launch)
ORCON
Special Group
Bronze
Community service & charity, campaign
Live Rescue
Coastguard NZ Ltd
DDB New Zealand
Silver
Art Direction for Direct, individual – any medium
MOSTNIFICENT
BMW MINI NZ
DRAFTFCB New Zealand
Bronze
Integrated Solutions
Iggy and Orcon Together Incredible (TV, IGGY HYPE Poster, IGGY Poster Interactive, IGGY Facebook APP Interactive, Iggy Banner)
ORCON
Special Group
Gold
Alternative media, campaign
Yellow Chocolate
Yellow Pages Ltd
Colenso BBDO Auckland
Silver
Digital Direct Response, individual
Orcon Business Banner
ORCON
Special Group
Silver
DIGITAL
Yellow Chocolate
Yellow Pages
Colenso BBDO Auckland
Silver
Online Ad – Banner ad (including expanders)
iPad ‘Tip Me Over’
Yellow
RAPP/Tribal NZ
Bronze
Orcon Business Banner
ORCON
Special Group
Silver
Online Promotion
Iggy Facebook App
ORCON
Special Group
Silver
Weird & Wonderful
Nimble as a mouse
Toyota New Zealand
Saatchi & Saatchi New Zealand
Silver
