OPPO and renowned Kiwi choreographer Paris Goebel have teamed up to promote the launch of OPPO’s latest 5G smartphone, the Find X2 Pro.
The energetic campaign, featuring footage of Goebel’s behind the scenes dance rehearsals and coaching her team, demonstrates the phone’s ability to capture immaculate detailed footage for a true-to-life viewing experience.
An ideal fit for a celeb globe-trotter, the model boasts industry leading features including its 12-bit raw capture for prime editing and ultra steady video technology for fast paced scenarios.
“A smartphone is far from simply being a communication device – my world is incredibly visual, instantaneous and I need to be able to capture anything I am doing, on the spot and know I’ll get a quality result without too much effort,” says Goebel.
“The bigger the screen and sharper the viewing, the easier I can see where tweaks need to be made. It also allows my dancers to see how they’re performing and illustrates how moving in even the slightest way differently can create a better effect.”
Goebel says she was excited to see if the smart device could live up to its expectation as a tool that produces quality action footage, and once trying it out, was not disappointed.
“More and more, fans are viewing our content shot on a smartphone so it’s crucial to have a premium standard phone to portray the true essence of our work and evoke the feelings you’d get from a live performance.”
OPPO NZ marketing director, Morgan Halim, says the team were blown away by the result of Goebel’s final videos, and could have mistaken the footage to have been that of a professional camera.
“But with the Find X2 Pro leaving no stone unturned for the best possible viewing and creative experience, coupled with Parris’ natural talent, we’re not entirely surprised at the duo’s creations,” says Halim.
The campaign will run across YouTube, Facebook and Instagram from July 16 to July 30.