Author, creative and eccentric innovator Jimi Hunt founded depression charity Live More Awesome to try to give other sufferers of depression the help he didn’t feel he had received. And while he says it has been hard to find large brands willing to be linked to the charity, that’s starting to change, with Spark Foundation and the ZM radio network recently coming on board as sponsors and Samsung releasing a clip via Augusto showing Hunt putting its Galaxy Note 4 to good use.
Hunt says he gets the feeling “a lot of people don’t come on board [with Live More Awesome]because of the stigma surrounding issues like suicide and depression”. But having a large global brand choosing to associate itself with his charity, which he has raised money for by building the world’s biggest waterslide and travelling by lilo the length of the Waikato River, is a “massive step forward in reducing that stigma”.
“Brands still sit there and choose sportsmen and musicians to align with what public interest think is ‘cool’ and generally the public don’t think mental health is cool. No brand wants to be associated with suicide per se but we are not going to pretend like we are only making a waterslide – we are more about looking after people.”
Hunt’s next world record-breaking waterslide event takes place on March 28-29 in Auckland.
Tech companies have long focused on how their products can augment life. Google has released a few stunners, like the amazing story of Saroo Brierly; Apple’s iPad Air campaign featured Yaoband, Jason Hall, Cherie King and Esa-Pekka Salonen putting the product to good use; and Samsung has employed the services of corporate mascots like Lebron James and, more locally, Israel Dagg. It also showed jewellery designer Rachel Sloane from Naveya & Sloane and how she uses her Note 4 to help bring together the real and the digital.