Saatchi & Saatchi adds two experienced creative campaigners, Droga5 brings in a big gun

  • Advertising
  • February 23, 2012
  • Ben Fahy
Saatchi & Saatchi adds two experienced creative campaigners, Droga5 brings in a big gun

There were a few raised eyebrows in the industry when Corey Chalmers and Guy Roberts followed the ASB business from TBWA\ to Droga5. Now, after 18 months with the agency, the pair have upped sticks again to fill the role of creative directors at Saatchi & Saatchi NZ, while Droga5 has named Anomaly London's executive creative director Nathan Cooper as a replacement. 

“These guys have it all: creative talent, strategic nous, a passion to make things beautiful and great leadership qualities," says Saatchi & Saatchi's executive creative director Antonio Navas. "I like way the way they see the world, I like how they collaborate and I think they will add even more magic to the group of kindred misfits we’re building. They win awards in traditional, digital, effectiveness, and everywhere in between. They are truly modern and original thinkers.”

Chalmers says Saatchi & Saatchi has quietly been winning business (like a slice of the Air New Zealand account) and hiring top class humans over the past year, so he's "stoked to be part of a fast-growing, talented creative department". And Roberts agrees, saying Saatchi & Saatchi feels totally re-energised under Nicky Bell and Navas

"We felt a great level of synergy with them," he says.

Between them they have acquired a good haul of Cannes Lions (including two Grand Prixs), a D&AD Yellow Pencil, a Clio Grand Prix and an assortment of One Show and AWARD pencils, as well as judging spots at Cannes, D&AD, Clios, AWARD, and Adfest.

As for Droga5, which recently received a strategic investment of between $5-10 million from a group led by Henry Silverman and MTV founder Bob Pittman, Cooper will join the Auckland office as creative director and creative partner working with Mike O’Sullivan.

He joins from Anomaly London where he’s been executive creative director and creative partner to Walter Campbell. Prior to that he's had digital leadership roles at RGA, Poke, Mother and Riot 180 Amsterdam.

He has worked extensively across a number of disciplines spanning creative, production and strategy and has created comms, mobile, retail and digital work for clients like Nokia, Nike, Adidas, BMW, BBC, IKEA, Playstation and Google. His digital portfolio has been awarded numerous times, including recent Gold Lion and Webby honours.

Cooper is also the founder of, a widely read technology and communications blog, a contributor to Anorak Magazine, an advertising tutor and self proclaimed hardcore gamer. He’s also married to a Kiwi.

“Nathan has worked at some of the world’s best creative shops," says O’Sullivan. "It’s a privilege to have him on board. With Guy and Corey heading to their new gig the timing couldn’t be better. We wish them all the very best.”


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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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