Rong speling gud idea?

  • Advertising
  • September 10, 2009
  • Frances Chan
Rong speling gud idea?

When we read Hazel Phillips in NBR berating Revolution Advertising for a typo and missing commas in its print ad, we thought it was a little OTT. OK, so ‘hierachy’ was major boob, but the unique design of the ad didn’t warrant commas. What do you think?

revolution advtg

In the end, all this editorial has given Revolution oodles more publicity, whether it’s good or bad is entirely up to you.

On a synchronistic note, a recent newsletter from a chartered accountancy encourages clients to spell things wrong.

The importance of slogans

In the fickle world of advertising, it’s important for your customer to remember you.

One way to do that is to use a clever slogan – but make sure it’s not so clever they remember the slogan and not who it is promoting (how many slogans can you remember, but not the advertiser?).

What do you recall about Tui beer? Yeah right!

You don’t have to be too fussy about using correct grammar or spelling. In fact, a deliberate error can work nicely in the memory stakes.

If your name is Bloggs and you make ice cream. Here’s one for you:

“Want somethink different? Eat Blogg’s ice cream.”

The purists will worry for hours about that apostrophe!


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Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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