RNZ radio reach down in latest survey

Results of the Total New Zealand 2021 RNZ Measurement Survey 2 conducted by GfK have been released and show that Network RNZ National reaches 602,5001 different people each week, a 13.3 percent reach of all people 10+ across New Zealand. 

The Network RNZ National Station Share is 10.8 percent of the total weekly radio listening in New Zealand. Meanwhile, Network RNZ Concert has a total audience weekly reach of 215,3001 or 4.8 percent of all people in New Zealand aged 10+. 

Breakfast results (Mon-Fri 6am-9am) show Network RNZ National reaches 412,700 or 9.1 percent of people aged 10+ across New Zealand. This is a market share of 14 percent of the total radio listening audience at that time of day. 

GfK New Zealand Total New Zealand RNZ Survey 2 2021 Cumulative Reach and Station Share, All 10+, Mon-Sun 12mn-12mn:

Weekly cumulative reach (000.0’s)Station Share
Network RNZ Concert 215.3 2.7 
Network RNZ National 602.5 10.8 
RNZ combo 701.9 13.5 

The RNZ combo results for Survey 1 of 2021 was 14.4 percent indicating an almost 1 percent drop.

The survey was conducted across the whole of New Zealand, and gives valuable insights into the strength and scope of radio listening across the country.

The survey was conducted over 40 weeks and sampled 15,111 people aged 10+. 

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