Resn and HP team up to visualise sound

  • Design
  • December 13, 2016
  • StopPress Team
Resn and HP team up to visualise sound

Synesthesia, or the stimulation of one sense triggering another sense, is a rare and fascinating condition for most people. But thanks to HP's latest campaign with Wellington-based digital agency Resn, sight and sound have finally become one. 

'Sound in Colour' works by capturing the audio from your computer or phone and translating it into a visual spectacle of colour. Abstract blooms of red, blue and yellow grow depending on the sounds you make, resulting in a one-of-a-kind artwork available to print off at the end. 

The website is part of HP's wider 'Reinvent Giving' campaign produced in conjunction with UK agency AMV BBDO to promote its new HP Spectre x360.

It saw the release of a recent video 'Brothers' which tells the story of two siblings, one a musician and the other deaf. In an effort to enable his deaf sibling to experience the joys of music, the former comes up with an elaborate plan to give his brother a taste of what music can feel like.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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