Media agency Zenith and Glen 20 have partnered with New Zealand Red Cross to launched a national TV campaign encouraging Kiwis to support the country’s most vulnerable communities.
Glen 20’s TVC shines light on the Red Cross for being a non-profit, humanitarian organisation that supports Kiwis in need every day. The initiative behind the campaign was to drive much-needed donations for the Red Cross which has felt the impact of Covid-19 in recent weeks.
Country manager at RB Hygiene, Marc Reitsma, says the team at RB Hygiene are passionate about meaningful and purpose-led partnerships and creating a healthier world.
“When ideating different ways our business could make a positive contribution to the community most vulnerable in this pandemic, the synergies between Glen 20 and New Zealand Red Cross became very clear,” says Reitsma.
“As one of the country’s leading disinfectant brands, Glen 20 has been helping to protect New Zealanders for generations, and so too has New Zealand Red Cross. While the means by which we achieve this may differ, we are motivated by a common goal and we are excited to partner with the New Zealand Red Cross team during COVID-19 and do our bit to support them during this unprecedented period.”
RB Hygiene has donated more than $65,000 worth of Glen 20 and Dettol products to be included in Red Cross parcels which are distributed to vulnerable communities around New Zealand.
Refugee households supported by Red Cross and Meals on Wheels recipients received 3,700 parcels in June, and throughout the winter months, an additional 2,000 parcels containing essential hygiene products will be distributed to individuals hit hard by Covid-19.
“We’re very pleased to have the support of RB as we work to address the many challenges the pandemic presents to our vulnerable communities,” says secretrary general of New Zealand Red Cross, Niamh Lawless.
“RB’s product donations have been a great addition to our Red Cross Parcels and their TVC will provide a great boost to awareness around our work and donations.”