Business news hub BusinessDesk has launched into the world of lifestyle content, announcing a new travel and leisure section, The Life.
The Life is set to cover the best in domestic travel, wine, food, style, design, motoring and lifestyle features and is headed former Kia Ora magazine editor, Jacqui Loates-Haver.
“I’m delighted to have the opportunity to launch this platform at BusinessDesk, not only to work alongside New Zealand’s best writers and columnists, but also to play a part in re-establishing the premium lifestyle media offering in this market,” says Loates-Haver.
BusinessDesk The Life will also feature content from the website’s business writers. All content will be outside of the site’s hard paywall for the first two months.
Launching The Life is part of a strategy to innovate and grow at a time when other media is faltering, said CEO and editor Pattrick Smellie. This included establishing a comprehensive opinion section in recent months. “With our general news, expert commentary and, now, The Life we have an incredibly compelling, high-quality journalistic offering,” said.
“We’ve seen a big jump in traffic and subscriptions as we strengthen our offering and The Life will double down on that.”