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Rare welcomes AI-powered team member kAIa

Rare, an independent brand strategy consultancy, is introducing an AI-powered team member called kAIa.

The introduction of kAIa aims to revolutionise the way organisations approach their brand and business strategies by seamlessly integrating data-driven insights with creative storytelling.

Recognising the value that AI presents in uncovering market trends, analysing complex datasets, and understanding consumer behaviours, kAIa plays a pivotal role in helping Rare to deliver powerful brand, business, and sustainability strategies. Through advanced algorithms and machine learning techniques, kAIa generates actionable insights and assists in refining compelling narratives that will, in turn, forge real world connections with customers and stakeholders.

“We are thrilled to introduce kAIa to our clients and the industry,” says Jussara Bierman, Rare’s Managing Director.

“Our commitment to combining our human-ness with AI grunt empowers us to deliver brand and business strategies that resonate deeply and drive remarkable success in the market.”

Bierman acknowledges that the human touch is indispensable in leading and shaping these narratives, infusing them with authenticity, creativity, and most importantly, empathy.

“Our collaboration with kAIa underscores our belief that AI will augment rather than replace human creativity,” she adds. “AI serves as an invaluable tool that empowers us to uncover insights and harness data, but it is our lived experience that enables us to bring a unique perspective and creative nous to define our thinking and strategic output.”

By leveraging AI, Rare enables the team to process information and create content efficiently, keeping pace with industry developments, emerging technologies, and evolving consumer preferences.

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