The Radio Network snags Yahoo NZ boss Laura Maxwell-Hansen

The Radio Network (TRN) has tapped Yahoo New Zealand general manager (soon to be ex-general manager) Laura Maxwell-Hansen as its new commercial director.

Maxwell-Hansen will lead the radio broadcasters agency and direct sales teams, with her first day on the job slated for 29 July.

TRN chief executive Jane Hastings says Maxwell-Hansen was picked for her experience in sales during a difficult economic climate (having worked as a sales director for Yahoo prior to her general manager position). 

“Laura is proven with exceptional sales results over what can only be described as a tough period economically. She has led the development of many exclusive partnerships which have been significant drivers for Yahoo [earnings before interest and tax]results,” says Hastings.

Hiring the Yahooer is a sign of the importance TRN places on digital, she adds – with the roll out of new digital properties such as apps and TRN’s iHeartRadio music streaming service planned for launch in the near future.

Maxwell-Hansen is currently the chair for the Interactive Advertising Bureau (IAB). There’s no news yet whether she’ll continue on in her duties at the industry body, or if she’ll leave completely like former chair Liz Fraser who was scooped up by TRN-competitor MediaWorks.

StopPress has contacted Maxwell-Hansen for further comment. We’ve asked Yahoo if it has a replacement for Maxwell-Hansen in the wings, or if it will begin recruiting shortly – we’ve been told a comment is being prepared shortly.

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