Pitch watch: Goodman Fielder narrows the search to three agencies

  • Advertising
  • July 25, 2017
  • Damien Venuto
Pitch watch: Goodman Fielder narrows the search to three agencies

StopPress understands that Goodman Fielder has narrowed its search for a new creative partner down to three possible suitors.

The incumbent Shine, FCB and Y&R are understood to be vying against each other for the Goodman Fielder portfolio, which includes Meadow Fresh, Vogel's,  Puhoi Valley, Freya's and a number of other brands.

The account has been with Shine since 2013 when the agency won the business after a competitive pitch.

While Goodman Fielder doesn't rank as one of the biggest spenders in the market, the account would be a substantial win for any of the agencies involved.

Earlier this month, Goodman Fielder launched a heart-warming campaign for Vogel's, featuring eight Kiwis with unique back stories coming together for breakfast.

The campaign by Shine was well-received, with Kiwis applauding the creative across social media channels

Goodman Fielder is yet to respond to our request for comment on the pitch.  

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BMW names Pead PR its agency of record

  • Advertising
  • August 21, 2019
  • StopPress Team
BMW names Pead PR its agency of record

A five-way pitch has ended with BMW Group New Zealand appointing Pead PR as its agency of record. The agency will oversee all communication elements for the group including press office management, corporate reputation and product communications for its two core brands BMW and MINI.

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