Saatchi & Saatchi and Paralympics New Zealand have created a new TV commercial that they’ve put up for sale.
The commercial – which features four New Zealand Paralympians: Scott Martlew, Nikita Howarth, Anna Grimaldi and Corey Peters – is filmed in a beautifully gritty style reminiscent of many high-end sports brand commercials.
However, the catch is that it’s not often that you would see Paralympians in such advertising campaigns for big brands in New Zealand – because disabled athletes are often overlooked for brand endorsements in favour of their non-disabled peers.
Paralympics New Zealand hopes the ad inspires Kiwi businesses to consider more disability diversity in their advertising campaigns and sport sponsorship choices.
Saatchi & Saatchi CCO, Steve Cochran says: “We set out to make an ad for Paralympics New Zealand, by replicating the type of brand commercial we’re all familiar with, showing high performance athletes fully focussed on their training programme – their goal in sight. In the process we saw these athletes train. Heard their stories of challenges. We witnessed an athleticism and attitude that is truly inspiring. We realised we’d made an ad that any number of brands would be proud to use. And we thought, why not offer it for sale?”
Commercial Manager at Paralympics New Zealand, Jenifer Hunt says: “Paralympians find it difficult to get enough financial backing and often struggle to secure personal sponsorship contracts too. Asking companies and marketers to consider buying this TV commercial for their brand is a way to seed the idea of what Paralympians could add to their business and marketing strategies.
“A brand could purchase and use the commercial in several different ways. It could be adapted for many products or brand messages or re-edited to suit a particular brand message. It could also be included in a broader commercial partnership with Paralympics New Zealand.”
The ad will be running for the next few weeks thanks to TVNZ. It is also being promoted in out-of-home with the support of JCDecaux.
Client: Paralympics NZ
Campaign: Ad for Sale
Agency: Saatchi & Saatchi NZ
Director: Fernando Hart
1st AD: Luke Wheeler
DOP: Sebastian Court
1st AC: Viran Ranaweera
Gaffer: Craig McDonald
Art Direction and Set Design: Angus Kerr and Rita Soromenho
Makeup/Wardrobe: Anna Hewlett
Runner: Fraser Ambridge
Editor: Pete Hansen
Grade Artist: Mikee Carpinter
Sound Design: Stefaan Van Leuven/Franklin Road