Stuff has landed a partnership with Al Brown and Constellation Brands to promote a new wine range and video series from the Kiwi chef and entrepreneur.
The Tipping Point range was created alongside Constellation Brands to do good and taste great, with each varietal supporting a Kiwi not-for-profit.
Brown says the project was about creating a wine that celebrates the things close to his heart – the regions, the land, and the bringing together of loved ones for something delicious to eat, washed down with a decent drop.
He chose to partner with Stuff because of its significant nationwide reach and cross-platform promotional opportunities, as well as its mission to make the country a better place.
“Stuff made sense to me right from the start. Their progressive values, being NZ owned and championing Kiwis from all walks of life, with the sense of informality they brought to the whole project fit our ethos so well.”
As part of the deal, Stuff is the broadcast partner for Brown’s new Tipping Point series (produced by Augusto) which is out now exclusively on Play Stuff.
The six-episode series charts Brown’s journey developing a wine brand, and spotlights the entrepreneurs and charities he meets along the way.
The range includes six varietals – a chardonnay, rosé and syrah from Hawke’s Bay, a field blend and methode traditionelle bubbly from Marlborough, and pinot noir from Central Otago.
Tipping Point supports The Bumble Bee Charitable Trust, Sea Cleaners, Kea Conservation Trust, The Hauraki Gulf Conservation Trust, Wilding Free Mackenzie and Te Tira Whakamātaki. Each cause is guaranteed to receive an upfront $10k donation.
The partnership kicked off with a profile in Sunday magazine, with more editorial content to follow across Stuff’s Life & Style portfolio. It is supported by print and digital advertising.