New Zealand’s leading outdoor media company oOh!media has signed a major partnership agreement to install and operate Locky Docks, a free public amenity in key centres nationwide, with Big Street Bikers.
Locky Docks are world leading micro mobility infrastructure created by Big Street Bikers, which provide secure parking, charging, digital wayfinding and media for bikes and ebikes.
Through this new partnership with, oOh!media, Locky Docks will be installed and operated in convenient locations in public and retail spaces in centres nationwide from Q4 this year.
“This deal continues our commitment to positive climate action,” says oOh! NZ GM Nick Vile. “We are already the leading media company in providing ad-funded public infrastructure for the greater good and this extends our network beautifully. The Locky Dock Network will utilise our state of the art double-sided digital screens, content management system and extends oOh’s network to more destinations in high audience, high visibility locations like the rest of oOh!’s network. ”
The partnership enables a unique business model that actively reduces emissions while providing a public amenity that requires no investment from ratepayers or commercial property owners. Using a Locky Dock is free of charge.
Cleve Cameron, Co-Founder Big Street Bikers says: “This partnership is a game changer for the Locky Dock network enabling more sites in more regions, and a better proposition for advertisers and we couldn’t be more excited to be working with oOh! to deliver this smart city infrastructure. This, alongside our partnership with Mercury to roll out 100 more Locky Docks across Aotearoa, demonstrates a commitment to climate innovation that more consumers are demanding from businesses and organisations. Some of New Zealand’s biggest brands including the Warehouse Group and Les Mills have installed Locky Docks outside their stores and this is the change we love to see.”
With the big switch from cars to bikes happening in cities internationally, the Locky Dock Network supports councils and government investment in cycleways and mode-shift in order to reduce congestion, reduce emissions and improve wellbeing through better transport options.
The partnership provides a unique digital Out of Home platform including third party advertising, bike path maps developed with Waka Kotahi, and editorial content. The Locky Dock Network is the first media network in the country to have a commitment to only displaying 100 percent fossil fuel-free advertising content, and this will continue under the new partnership.
“Locky Docks are world leading tech that provides useful data for councils on reducing vehicle kilometres travelled — which means people are saving money, saving time and reducing emissions. It’s not just talk , it’s actual data and climate action,” says Cleve Cameron.
oOh!media will manage all of the location advertising bookings through their regular booking systems.
