This Mother’s Day, oOh!media is celebrating Kiwi mums by giving them a chance to win a $1,000 shopping spree.
Kiwi kids across the country can upload drawings in honour of their mums to go in the draw to win the prize – the perfect activity to keep the kids busy these school holidays. Images of the drawings will go live on oOh!’s Street Live digital advertising panels across the country.
oOh!’s unrivalled scale and visibility means that the winning mum can be celebrated across thousands of locations and key areas such as retail precincts and shopping malls.
oOh!’s General Manager Nick Vile says: “Mother’s Day for Kiwis is going to be truly special this year as for many of us, 2020 meant that we couldn’t spend it with our loved ones. Consumers will be spoiling their loved ones more so than ever.
“This competition is just our way of saying ‘Thanks, Mum,’ and encouraging other Kiwis to do the same.”
oOh!’s Behavioural Targeting team found that Kiwi cardholders made 116 million transactions in May 2020, up 118 percent from 2019.
oOh!’s research and insights also revealed that the top three shopping trends for Mother’s Day gifts are flowers at 29 percent, chocolates at 23 percent and clothing at 10 percent.
Head here to upload a photo and go in the draw to win a $1,000 shopping spree.