Ogilvy print ad barks up the right tree

  • Print
  • July 11, 2013
  • StopPress Team
Ogilvy print ad barks up the right tree

When the New Zealand Herald ran a story last week about the dangers of dogs playing fetch with sticks, Ogilvy & Mather jumped at the chance to produce some timely print advertising for its client Beneful.

Within two days the Herald had a 'response story' from Jess, a concerned five-year-old Border Collie from Christchurch. Jess' article is an indecipherable mash of woofs, growls and yips which managed to pass under the nose of what we assume was a drunk sub-editor. Accompanying the ad is Beneful's logo and tagline "Play. It's good for you".

The Herald's original piece raises some important concerns about how owners might be doing their four-legged friends a disservice by playing catch with sharp sticks. However, it should be noted that Jess' piece is neither for nor against playing fetch (although my Canine is a bit rusty).

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Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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