Of dangling carrots and rugby trickery

  • Advertising
  • October 3, 2010
  • Simon Pound
Of dangling carrots and rugby trickery

Youtube Video

Wammo, Pound & Mash adds some vegetables to its diet. And the All Blacks get tricky in a campaign for the Rugby Channel.

Youtube Video

Youtube Video

Youtube Video

Here is a really cool idea: trying to make healthy food pack the appeal of junk food. 'A bunch of carrot farmers' in America have gone to Crispin, Porter + Bogusky, the agency that brought us the Burger King 'King' and innovations like chicken fries, to try and give vegetables a bit of naughty factor.

Check out the TVCs and all the other genius elements here.

It is interesting in that it is good work done for good in the style of good work done for bad that the agency was famous for with Coke and BK. The Bogusky in Crispin, Porter and Bogusky recently left after a crisis of mid-life proportions, but judging by this, the agency are still very good when the money is there. A story about his departure in Fast Company recently caused him to do an interesting exercise in internet answering.

In a way, it is sad that a campaign like this even needed, but if it changes consumption patterns then that's great. It is a great idea and I will be very interested to see if it works.

Youtube Video

Youtube Video

And on a local note, this spot for Sky's Rugby Channel showing a few All Blacks busting out some mean tricks has been said by some local ad types to be very close to this very cool NFL Fantasy campaign. Similar, yes, and the talent is not nearly as good, but I think it was only ever meant to be a little fun.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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