NZME has entered a multi-year partnership with BBC Studios to represent hundreds of hours of the British broadcasters’ premium podcasts in Aotearoa.
Earlier this year a dedicated audio division was created in BBC Studios, paving the way for the company to fully realise the commercial opportunities in the global audio market.
NZME will act as the sales representation for BBC Studios’ extensive library of audio content in New Zealand. According to Triton Podcast Metrics, NZMEompany is one of New Zealand’s leading podcast publishers and the incorporation of BBC’s podcast network will further add to its vast library of both local and international content.
Significant milestone
NZME Head of Digital Audio Sarah Catran says this is an exciting development.
“This is a significant milestone for NZME and is proof of our strong level of market share and influence in digital audio and podcasting. We’re committed to providing advertisers with premium content across a broad range of audio and podcasting platforms, and adding the BBC Studios content to our offering will complement the fantastic global and local podcasts we currently offer; alongside the BBC World Service radio advertising we have also had the priviledge to represent in market for many years. The partnership gives audiences international content they love, and simultanesously bolsters advertising opportunities for our valued clients in New Zealand.”
Louise la Grange, SVP, BBC Audio, Digital News & Streaming, BBC Studios, says, “NZME is a market leader with a proven track record in representing premium brands together with the scale and expertise to cut through in the marketplace. We’re delighted to partner with them to represent the BBC’s rich portfolio of shows including Global News Podcast, World of Secrets and Football Daily in New Zealand’s ad market where our podcasts have many loyal fans.”
The deal follows BBC Studios’ recent announcement that it has partnered with Triton Digital, the global technology and services leader in the digital audio, podcast and radio industries.