New Zealand Media and Entertainment has reached a significant milestone hitting 50 million annual podcast downloads across its diverse and expanding network.
Michael Boggs, NZME Chief Executive says NZME is strategically focused on expanding their podcast network in recognition that podcasting is one of the fastest growing digital media platforms on the world.
“We’re proud to offer the country’s most diverse and expansive range of world-class global and local content across our podcast network,” he says.
“Be it through our independently produced podcasts, or those of our partners and external providers via our iHeartRadio platform, we cater to a hugely diverse audience which shows the strength of NZME’s network.”
NZME’s Head of Digital Audio, James Butcher, says: “Podcasting is growing exponentially around the world as one of the most popular ways people consume audio content. In Australia, for example, around 40 percent of Australians have listened to a podcast in the past month, and these numbers will only grow as more and more people understand the strength and variability of podcasts globally. We are seeing more and more brands value the powerful advertising possibilities that podcasting provides through the intimate connection between host and listener.”
In the monthly NZ Triton Podcast Ranker, NZME-produced podcasts Fletch, Vaughan & Hayley and Mike Hosking Breakfast have regularly made the top or second spot over the past year, with Matt Heath & Jeremy Wells also securing a regular spot in the top ten with their award-winning Matt & Jerry podcast.
Hayley Sproull from ZM’s Fletch Vaughan & Hayley, says they are “stoked” with the growth in their podcast downloads and listnership.
“Taking out the top spot a few times over the past year has been awesome. We love providing our listeners with fun, entertaining content and having it available across different platforms makes it even easier for them to tune in wherever they are.”
Matt Heath from Radio Hauraki Breakfast and the Matt & Jerry podcast says: “We’re really proud to consistently have around 50,000 regular listeners to our podcast. As well as our loyal Radio Hauraki listeners tuning into our podcast, it also provides another avenue for us to connect with a more diverse range of listeners locally and globally, across different backgrounds and ages. Podcasts are such a powerful and entertaining platform and the variety of content available really does blow your mind.”
NZME’s podcast network covers topics from current affairs to parenting, finance to dating advice, and sport to te reo Māori pronunciation.