Mango Communications Aotearoa and Booking.com has taken home two awards at the recent Rainbow Excellence Awards for their Travel Proud campaign.
The campaign took out the Rainbow Tick Training and Development Award and the Pride Pledge Representation in Marketing Award for and was a finalist in the Impact award category.
Booking.com’s Travel Proud campaign, which coincided with last year’s Winter Pride Festival in Queenstown, represented LGBTIQ+ communities in marketing, by raising awareness and sharing experiences through real-life travel stories from local LGBTIQ+ talent, alongside fundraising support for rainbow charities.
Martin King, Director of Pride Pledge and the Awards Director and Judging Convenor says the judges were impressed with how Mango brought Booking.com’s global brand mission to life throughout New Zealand.
“Building LGBTIQ+ awareness with properties to create a safe and welcoming experience for rainbow travellers is a critical piece of work and the scale of reach and impact that the team has achieved is outstanding.
“This campaign is a gold standard case study on what is possible, and we know this is just the start. We can’t wait to see what is next from Mango and Booking.com.”
Mango has been working with Booking.com for seven years and this was their first campaign at Winter Pride. This year, Mango and Booking.com returned to the festival as platinum sponsors delivering an extension of the Travel Proud campaign.
Simon Clark, Regional Communications and PR Oceania at Booking.com says they are “thrilled to win with Mango”.
“Following the launch of this campaign more than 1,200 properties across Australia and New Zealand are now being recognised for their inclusive hospitality efforts with a Travel Proud badge on Booking.com.”
Sean Brown, Managing Director of Mango Communications Aotearoa, says they are proud to have their work recognised for having a positive impact on LGBTIQ+ communities.
“The Rainbow Excellence Awards celebrate leadership, innovation and best practice which is something we always strive to achieve at Mango. We are looking forward to continuing to authentically represent LGBTIQ+ communities in our work and delivering amazing results for Booking.com.”
