As part of their move to a single brand and refreshed visual identity, NZ Post has utilised Go Media’s nationwide digital billboard network to extend their brand recognition.
The billboards will be in cities and towns that only Go Media can reach within the OOH channel, thus delivering more impressions.
NZ Post’s Sarah Sandoval says: “While NZ Post is a national brand, it is also revered as a local brand in the communities we serve, because of the way we connect people across neighbourhoods.
“Go Media’s reach into unique OOH markets is further enabling us to establish recognition of our brand imagery with more New Zealanders.”
The campaign, running on 50 large format digital screens, provides coverage in the competitive metro markets plus exclusive markets – extending the reach opportunity to up to 71 percent of the population.
Such markets include Lower Hutt, Hastings, Invercargill, Kāpiti Coast, Nelson, Gisborne, Taupō and Levin.
Go Media GM Simon Teagle says: “We are observing more national advertisers wanting to communicate with customers in the regions they have a presence.
“Our digital network is well suited to their needs and comes with the advances of production efficiency, audience based trading and flexible ways to buy.”
Go Media continues to develop its digital footprint in the regions along with a strong focus on Auckland.
They have 16 new screens going into market in the next four months.