adidas, Augusto release All Blacks and Black Ferns jerseys

Augusto has partnered with adidas to unveil the new All Blacks and Black Ferns jerseys, made with recycled plastics, via a 60” hero video and social content series.

The jerseys are made from Primeblue material; an adidas initiative made with Parley Ocean Plastic. 

It’s the first time a Black Ferns jersey has been specifically tailored to accommodate the demands of the women’s game.

Launching at a fully sustainable event at the Maritime Room, event goers walked through an immersive digital water tunnel before the jersey was unveiled.

adidas Brand Communications Manager, Andy Lane says: “Our aim was to bring the All Blacks and Black Ferns together under a common ambition: represent the jersey, and inspire those that come next. 

“Working with Augusto was really important to us as they fully understand the significance of the launch moment, and their storytelling always comes through super clearly.”

Augusto ECD, Adam Thompson says: “It’s not everyday you get to work with an iconic brand set on changing the course of sports history, whilst helping to make the world a better place. It’s been a huge privilege for us to work with our clients to help them bring this initiative to life.”

The campaign also features a 12 week social plan of stills, stories and IGTV content.


Client: adidas rugby global

Manager Brand Communications: Andy Lane

Global Sports Marketing: Andrew Money

Global Sports Marketing: Luke Breen

Senior Specialist, Trade Marketing NZ: Sarah Satterthwaite

Agency/Production Company: Augusto

Executive Creative Director: Adam Thompson

Art Director: Marissa Schmidt

Copywriter: Mitchell Crowe

Account Director: Lauren Oxnam

Senior Account Manager: Ivana Mihaljevich

Director: Fernando Hart

Producers: Brad Harvey

DOP: Sebastian Cort

Editor: Kat Kasajima

Motion: Kyle Stoffberg

Design: James Davison

Production Assistant: Lucy Caccioppoli

Photographer: Graeme Murray

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