Augusto has partnered with adidas to unveil the new All Blacks and Black Ferns jerseys, made with recycled plastics, via a 60” hero video and social content series.
The jerseys are made from Primeblue material; an adidas initiative made with Parley Ocean Plastic.
It’s the first time a Black Ferns jersey has been specifically tailored to accommodate the demands of the women’s game.
Launching at a fully sustainable event at the Maritime Room, event goers walked through an immersive digital water tunnel before the jersey was unveiled.
adidas Brand Communications Manager, Andy Lane says: “Our aim was to bring the All Blacks and Black Ferns together under a common ambition: represent the jersey, and inspire those that come next.
“Working with Augusto was really important to us as they fully understand the significance of the launch moment, and their storytelling always comes through super clearly.”
Augusto ECD, Adam Thompson says: “It’s not everyday you get to work with an iconic brand set on changing the course of sports history, whilst helping to make the world a better place. It’s been a huge privilege for us to work with our clients to help them bring this initiative to life.”
The campaign also features a 12 week social plan of stills, stories and IGTV content.
Client: adidas rugby global
Manager Brand Communications: Andy Lane
Global Sports Marketing: Andrew Money
Global Sports Marketing: Luke Breen
Senior Specialist, Trade Marketing NZ: Sarah Satterthwaite
Agency/Production Company: Augusto
Executive Creative Director: Adam Thompson
Art Director: Marissa Schmidt
Copywriter: Mitchell Crowe
Account Director: Lauren Oxnam
Senior Account Manager: Ivana Mihaljevich
Director: Fernando Hart
Producers: Brad Harvey
DOP: Sebastian Cort
Editor: Kat Kasajima
Motion: Kyle Stoffberg
Design: James Davison
Production Assistant: Lucy Caccioppoli
Photographer: Graeme Murray