NZ agencies shine at 2022 Drum Awards

Kiwi agencies OMD and Together shone bright at the 2022 Drum Awards for APAC Digital Advertising held recently in London.

With four winners across three clients, OMD topped the list of Agency winners in these prestigious awards while Together was the most awarded New Zealand agency, receiving three awards and three highly commended for its work in data, technology and search.

A combination of breakthrough thinking around data and smart partnerships led to OMD’s major awards for Kiwibank, Westgold Butter and Kidscan.

The Kiwibank campaign with Equifax won the awards for Best use of Data and Best use of Paid Search.  Described by The Drum as “a highly sophisticated campaign”, Kiwibank employed groundbreaking ‘location intelligence’ geospatial analysis techniques from Equifax to pre-screen potential credit card applicants

Westgold Butter picked up a gong for the best use of Paid Social in a campaign that increased their market share in the giant Japanese market, while OMD’s work for Kidscan was recognised for the best Not-For-Profit/charity campaign.

CEO of OMD New Zealand Nigel Douglas says: “this result shows how OMD is the best in the APAC region with the innovation of our data driven work and business results for clients. It’s great to see our Digital capability being recognised by the hugely experienced judges assembled by The Drum.” 

The Together team.

Together also won big on the night, taking out the following:

Best Innovation: AIA NZ, Real-time Search
Best Retail, Ecommerce and Consumer Products / Service campaign: Wendy’s NZ, Weather-triggered TikTok
Most Effective Contextual Ad Targeting Campaign: Wendy’s NZ, Weather-triggered TikTok
Best use of Data (highly commended): AIA NZ, Real-time Search
Best use of Paid Search (highly commended): AIA NZ, Real-time Search
Best Public Sector / Govt (highly commended): Te Ara Ahunga Ora Retirement Commission, Chasing Answers

The next evening Together and OMD were named NZ Media Agency of the Year at the Campaign Agency of the Year 2022 awards.

Rufus Chuter, Managing Partner at Together says the wins were the “icing on the cake” after an amazing year.

“If you’d told us in January that we’d be named Agency of the Year three times in 2022, we’d have asked you to pinch us. We’re looking forward to celebrating properly with our clients and partners, having a great Christmas rest, then continuing the momentum into 2023.”

Acquire also had a successful night at The Drum Awards, taking home Best use of Tech in OOH as well as highly commended in Most Effective Use of Performance and Most Effective Contextual Ad Targeting Campaign.

“To us being named NZ/AU Programmatic Agency of the Year isn’t just closing the year on a high note, it is validation of the hard work that is gone into making our clients campaigns deliver results,” says Zane Furtado, GM – Technology & Innovation.

Acquire went on to win Gold for the Australia/New Zealand Programmatic Agency of the Year at the Campaign Agency of the Year 2022 awards the following night as well.

Continuing the theme of celebrating Kiwi success, independent agency Chemistry was recognised as best in class at The Drum Awards Out of Home 2022 along with the coveted Best Use of Copy/Copywriting award for TAB NZ’s ‘Consider the Odds’ campaign.

Beating off outstanding work in the category from across the world, the agency was also highly commended in the Best Use of Location category.

Reflecting on the recognition, Chemistry Business Partner Craig Harrison, says:  “This is a truly amazing result, especially in this category. Special shout out to our writers for their exceptional copywriting craft, and to our clients at TAB NZ for pushing us to enable the brand to show up differently and create conversation.”

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