Nothing like a home-cooked meal … in the Arctic

UK-based creative DLKW Lowe has shown the power of home-cooked flavours in a heart-wrenching spot for Knorr that features a mother bringing a meal to her daughter all the way in the Arctic. The ad is based on the premise of a Knorr study in which 82 percent of respondents said that some foods remind them of childhood, while 77 percent said that food is always part of life’s most meaningful moments.

And whether the viewer’s concept of a home-cooked consists of freshly made ravioli, a rich tomato-based curry or roast beef and potatoes, the message relayed in this campaign is universal in its appeal.