Nielsen announces changes to leadership structure

Caroline Atford will take over the managing director role of Nielsen TAM Australia, while Tony Boyte steps into an executive position.

Atford has been in the leadership role in NZ since 2014, and will reposition to Sydney once travel restrictions permit.

Nielsen acknowledges that Atford has built a strong team around her and knows the timing is right for her to move to an exciting new role.

Toy Boyte has moved to become executive director for Nielsen Media NZ, with Caroline’s previous reports now directly reporting to him, effective 1 July 2020.

Nielsen has commented that “Tony has become a central part of the New Zealand Media Team leading the commercial business and playing a major role in the development and evolution of our measurement services for television, readership, digital and consumer behaviour.”