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New Kiwi stock image library launches

Truestock has today launched a New Zealand stock image library offering exclusive, royalty-free local stock images capturing an authentic, multicultural Aotearoa.

In the final stages of becoming a New Zealand co-operative, Truestock will become the first platform co-operative in New Zealand. Locally owned and operated, all of Truestock’s photographer contributors become majority co-owners.

The concept was borne out of the challenges in obtaining high quality stock images that reflect an authentic representation of a diverse New Zealand.

Truestock sample image.

“Becoming a co-operative puts the power in the hands of our content creators. Not only do Truestock’s photographer contributors get one of the highest commission rates in the world, but they also share the profits and get voting rights on the key business decisions. They are the majority owners of Truestock,” says Tanmay Desai, CEO of Truestock.

Shot locally by some of New Zealand’s best photographers, the library already features a wide selection of images and is being added to daily. The Curated Collection’s themes include ‘Diversity in the workplace’, ‘Technology & Life Admin’, ‘Active Lifestyle’ and ‘Agribusiness’.

“I am excited to be part of Truestock and hope to offer an authentic insight into our Māori culture, values and narratives,” says Erica Sinclair, Te Whānau a Apanui, Photographer/Co-owner.

Truestock aims to give business, government and advertising agencies easy access to images that truly represent New Zealand. Royalty free images start from $40 and exclusive licenses are available on request.

Josh Griggs a Photographer/Co-owner adds: “Truestock immediately made sense – I knew there was already a lack of NZ specific stock content so a space for curated, high quality images that are relevant to Kiwis was a no brainer. The co-ownership model really appealed as photographers have agency and an actual say in the future of Truestock.”

Truestock sample image.

Graeme Murray, Photographer/Co-owner and also Lurzer’s Archive ‘Top 200 Ad Photographers Worldwide’ 2020/21 recipient says that it’s exciting to be a part of a stock image library that is all about New Zealand.

“One that reflects the beauty of New Zealand, its amazing people, wildlife and even its cities. Being a co-owner of Truestock provides me with an opportunity to have a say and a greater motivation to create fresh images that reflect New Zealand.”

Accolades of some of Truestock’s recent members include:

SPID – Lurzer’s Archive ‘Top 200 Ad Photographers Worldwide’ 2020/21, EFFIE Award winner
Liz Robson – Nikon Iris Awards – Silver And Bronze Winner 2019/20
Dice Sales – Sigma D-Photo Amateur Photographer of the Year 2020 – Grand Prize, New Zealand Geographic “PANASONIC LUMIX SOCIETY” Category Finalist

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