To raise awareness of the fact that one in three Kiwis will suffer the debilitating effects of a neurological condition in their lifetime, the Neurological Foundation have partnered with Contagion, to launch their new campaign – Inchstones.
The work aims to let the public know both about the Foundation and that a donation from them is going to Kiwi scientists making world-leading breakthroughs in research; this is a future that their donation can change for the better.
“The only way forward is through research, and as neuroscientists inch closer to milestones, we’re focused on hope and progress. Working with the Contagion team to bring this messaging to life has been an absolute game changer for us, and their creative approach to helping people understand the importance and impact of research has allowed us to bring such a beautiful, personal element to a very big problem,” says Kerry McLeod, Head of Supporter Relations.
Executive Creative Director, Oliver Maisey, says: “There’s no quick fix for a neurological condition. Progress is slow and painstaking, for both the patients living with the condition, and the scientists looking for solutions to them. The ‘Inchstones’ campaign is about celebrating the small but significant wins along the way.”
The work has been a real passion project for Victoria O’Neill, Head of Client Service, who adds: “The team at the Neurologicial Foundation, and the researchers they support, have the ability to make a real difference to the lives of so many New Zealanders with the amazing work they do. Work only made possible from the donations of everyday Kiwis.”
Contagion Media has planned and booked the national campaign. Rebecca Lloyd, GM of Media, says: “We’re very proud to have played our part in getting this valuable campaign live across radio & digital audio, display, social & search, and are hoping for a great outcome in achieving support for the Neurological Foundation.”
Client: Neurological Foundation
Creative: Contagion
Media: Contagion Media
