Retail marketing company Hypermedia and Nestlé have teamed up to create a highly impactful outdoor execution for their MILO ‘Pitch For Your Club’ campaign.
The competition offers sports clubs across New Zealand the opportunity to win a share of $50,000 in cash and sports equipment, plus the opportunity to feature in a Rebel Sports advert.
Sports clubs of any size can enter. The club will go in to win a share of cash or equipment, with winners chosen by Dame Valerie Adams, Scott Barrett and Katrina Rore.
Hypermedia CEO Ben Partington says: “Being able to support one of our largest shopper marketing clients on a campaign of this prestige gives us a great deal of satisfaction. MILO Pitch For Your Club is a unique promotion with significant community benefit so it’s well worth dialing up the impact in locations where family audiences congregate.”
Nestlé New Zealand Head of Marketing, Fraser Shrimpton, says: “Activating MILO ‘Pitch For Your Club’ in key retail sites is imperative to exciting and engaging local communities to enter. Being able to drive scale of awareness with our partners Hypermedia has been crucial and we’ve seen a great response to date, with winner-worthy pitches from clubs of all backgrounds, sizes and needs.”
The display leverages Hypermedia’s network of Prime Retail Panels in supermarket and shopping centre car parks as a base to apply a customised creative overlay.
It dominates the car park landscape, reinforced by the distinct lack of clutter in this environment.
Hypermedia GM Adam McGregor says: “Our direct and media agency clients are expecting us to bring more creative solutions to the table. Our ability to offer a flexible platform for impactful and cost-effective creativity across a vast network of retail locations delivers to this requirement perfectly.”