A fresh new look has been revealed by MediaWorks to mark the full integration of its out-of-home division into the business.
The refreshed logo was launched at an event in Auckland and follows the acquisition of outdoor media company QMS by MediaWorks in September 2019.
It will encapsulate all of MediaWorks’ audio, digital, events and outdoor channels.
MediaWorks CEO Cam Wallace says the new logo is fresh, modern and sets the stage for a new era for the company.
“The new MediaWorks logo will be progressively rolled out across more than 5,000 outdoor advertising touchpoints across New Zealand. People will also see our new logo on all our digital channels, plus new signage will be rolled out across our MediaWorks buildings throughout the country too.
“Our out-of-home business is a leading player in the outdoor advertising space, has a clear track-record of profitability and is set to be a real growth engine for the company. This rebrand marks the final stage of the integration of QMS and it’s fantastic to have both our out-of-home and radio people working together as MediaWorks.
“Our fully integrated radio and out-of-home business offers advertisers a unique proposition with national reach, as well as growing digital opportunities – so we’re capturing audiences everywhere – whether it’s inside the house, car or office, to outside in the streets, shopping precincts and commuter networks.”