With the help of creative agency MetroEXP, Wendy’s NZ is highlighting its new ‘Everyone’s Your Mate’ campaign which leverages its sponsorship of the One New Zealand Warriors.
Featuring fan-favourites Wayde Egan, Dallin Watene-Zelezniak and Marata Niukore, the boys appear suddenly at the very sight of Wendy’s. The campaign cheekily emphasises that even your heroes become your mates when there’s Wendy’s involved.
Penny Wolhuter, Managing Partner of MetroEXP, says: “With the rising cost-of-living, many consumers are seeking convenient and affordable meal options. This campaign delivers that message with a few of the One New Zealand Warriors players in a fun and engaging way.”
An integrated marketing effort, including social media, digital advertising, in-store POS and video content, will support the Mates Rates campaign.
Danielle Lendich, CEO of Wendy’s, says: “We know that times are tough – and we want to offer our customers delicious, fresh food at a price that won’t stretch their budget.”
The Wendy’s Mates Rates deals are pretty special, with delicious freshly made burgers and a meal starting from just $7. The campaign is now live and runs through to 31st May 2023.
CREDITS:
CEO Wendy’s New Zealand: Danielle Lendich
One New Zealand Warriors Partnership Manager: Natasha Eady
Creative Director: Matt Watts
Senior Art Director: Greg Wylie
Managing Partner: Penny Wolhuter
Senior Business Manager: Kimberley Warren
Director: Calvin Sang
Production Assistant: Paige Taniora
DOP: Will Prosor
Assistant Camera: James Ashenden
Sound Assist: Peter Kraan
Media Partner: Together
