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Meridian and BC&F Dentsu introduce high energy kids show for lockdown

BC&F Dentsu and Meridian are teaming up with KidsCan Charitable Trust and OMD to bring a high energy half-hour TV show to Kiwi kids’ screens.

As New Zealand enters its third week of lockdown, entertaining children becomes slightly harder. A teddy bear search, rainbow drawing campaign and easter egg hunt have been on the agenda for many families, however, BC&F Denstu alongside Meridian decided a TV show is needed to keep kids active and inspired.

Bursting with content, the daily show ‘AMPED’ will feature experiments, pranks, cooking, workouts, magic, interviews and daily challenges, direct to your living room, via energetic host, Walter Nielands.

Chief marketing officer, Michael Healy, says Meridian hope to bring positivity, routine and normality to Kiwi kids, while giving parents a time out.

“We wanted to create something that will give Kiwi kids a way to burn off some of their mental and physical voltage, and let parents recover a bit of theirs.”

OMD chief executive officer, Nigel Douglas, says working with Meridian and Mediaworks to create the show has been tremendous.

“We are really proud of our partner Mediaworks who have been able to work with us to execute this idea. It is sensational to see what great work can be achieved with a client and agency team who believe in the power to do good.”

Not only are Meridian introducing a high energy kids show, they remain working closely with partner KidsCan to ensure that families who relied on school based programmes such as Food For Kids are still able to have access during the lockdown.

BC&F Dentsu managing director, Murray Sreets, says the initiative has been a huge collaborative effort and a great way to test a new way of working.

“It’s really exciting to see something go out to living rooms across the country that was in a way, made in ours,” he says.

“I know my kids are looking forward to watching it, just as much as I’m looking forward to them watching it.”

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