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Isobar NZ announces new managing director

Dentsu Aegis Network NZ has appointed Gavin Becker as managing director of its digital experience agency, Isobar.

Joining the agency mid-pandemic, Becker acknowledges the interesting start to his position.

“Joining Isobar at a time when human connection and experience matters more than ever is an honour. There are few organisations in the world better placed to harness the potential of design and technology to help businesses navigate this unprecedented change and thrive in a disrupted world.

“The opportunity to nurture and grow the talented team in New Zealand and serve as a beacon for innovation across Dentsu is just incredible – I can’t wait to get started,” said Becker.

Becker joins Isobar from North, an innovation accelerant he founded that helps businesses identify, build and nurture customer-centred products, experiences and ventures.

Robert Harvey, Dentsu Aegis Network NZ CEO, commented: “It’s never been a more important time to hire someone like Gavin. As we emerge from the current situation, we need to ensure we have the very best digital economy leadership with a passion to drive innovation for our group and clients. I’m thrilled to bring Gavin into the business and couldn’t imagine a talent more right for the times.”

Becker will report into Robert Harvey, Chief Executive Officer of Dentsu Aegis Network NZ, and will also sit on the Dentsu Aegis Network NZ leadership team.

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