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HOYTS and D-BOX bring more epic cinema experiences across trans-Tasman
HOYTS is expanding its D-BOX offering to deliver more immersive movie experiences to audiences across Australia and New Zealand.
This expansion brings 539 new haptic seats across 19 auditoriums, including eight new locations.
The HOYTS D-BOX experience features motion recliners that move in sync with the on-screen action, creating a fully immersive cinematic experience.
Every seat has its own control panel, allowing the guest to personalise their experience and feel part of the action.
More than a movie
The HOYTS group president and CEO Damian Keogh says the expansion allows HOYTS to better meet the demand for D-BOX at existing cinema locations. Meanwhile, it brings the experience to even more moviegoers.
“People are looking for more than ‘just a movie’ when they come to our cinemas. They’re after unique experiences that can’t be replicated anywhere else.
“Whether they’re watching the latest horror movie, blockbuster or even musical comedy, our guests are after an immersive cinema experience and D-BOX haptic seats deliver just that.
“The opportunity gives guests the chance to not just ‘see’ a movie but to ‘feel’ it, which gives HOYTS the edge in what is an extremely competitive space,” Keogh says.
Elevate cinema through innovation
Over the next 12 months, HOYTS will be delivering a 70% increase in motion recliners, bringing the total number of D-BOX-equipped auditoriums to 44.
D-BOX interim president and CEO Naveen Prasad says as global demand for immersive entertainment grows, D-BOX is positioned to deliver at scale as the trusted technology partner to leading exhibitors.
“HOYTS continues to be an exceptional partner in elevating the cinema experience through innovation. This expansion deepens D-BOX’s presence in Australia and New Zealand and reflects our shared commitment to delivering experiences that drive both audience engagement and business results.
“We are proud to deepen our collaboration with HOYTS and to help create lasting value for both companies and for moviegoers,” Prasad says.
