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No sweetness for Saatchi & Saatchi but students taste victory


Creative students at Media Design School’s AdSchool have triumphed at the 2011 Bees Awards winning the award for Best Student Brief, the only Kiwi win in this year’s awards. The international awards honour the best in social media marketing practices. Ben Andrews (art director) and Craig Douglas (copywriter), won the award for their campaign ‘Dreaming in a foreign language’, created to a special brief for client Mango Languages. The campaign shows innovative use of Facebook to market language learning software.

“We’re genuinely over the moon to hear the news,” says Andrews. “Craig and I want to thank Bees for giving us the opportunity to get our work out there. We were motivated to answer the Mango brief with an idea that was not only insight-based, but that would capture imaginations. We are both really excited about our placement in San Francisco and can’t wait to begin.”

A well as the San Francisco internship, the duo also received a cash prize of $2000. And where would the Bees Awards be without dishing out some honey for the winners?

 

 

 

 

 

 

 

AdSchool course leader Kate Humphries says Andrews and Douglas were only six weeks into their courses, where as Northern Hemisphere schools were two-thirds through their courses, making the win tall the more sweeter.

Now in their second year, the 2011 Bees Awards received entries from 33 countries across 23 categories. Another Media Design School team was shortlisted as a finalist in the same category for their campaign ‘Grow a little foreign man’. Meanwhile Saatchi & Saatchi New Zealand was also shortlisted for its NZ Army YouTube game.

Entries from countries that include Brazil, China, Russia and the U.S. were among some of the other category winners. Check out all the results HERE.

Media Design representative Adriana Ayala with the winning cheque in San Francisco

 

 

 

 

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