Massey University launches new campaign, makes Kate Sylvester a doctor

Youtube VideoEveryone likes a success story and Massey University is hoping to capitalise on all sorts of successful Kiwi global ventures as part of its new promotional campaign that carries the slogan, ‘The engine of the new New Zealand.’ 

Launched over the weekend, the campaign targets younger students and Mäori and Pasifika students, highlighting what Vice-Chancellor Steve Maharey describes as New Zealand’s emerging “new confidence on the global stage”.

“We wanted to showcase some of our most inspiring people and what they are doing at Massey or in the national and international arena that is making a difference,” says Maharey.

That difference stretches across a number of categories, including agri-food, business innovation, sciences, education, health, Mäori and Pasifika development, and creative arts.

“We are taking on the best the world has to offer and Massey’s students, staff and alumni are making up the engine that is driving that desire for change and ability to achieve,” says Maharey.

Fashion designer Kate Sylvester, who was a fashion student at Wellington Polytechnic design school in the 1980, is fronting the first commercial in the campaign series.

Picking up an honorary doctorate in fine arts at the Massey’s Albany campus graduation ceremonies last week, Sylvester—sorry, Dr Sylvester—discussed the challenge mass-produced clothing imports presented to New Zealand designers in the 1990s and how they responded creatively and with increased business and technical skill to produce brands that are internationally recognised.

“Our industry will create exports worth more than $300 million this year alone,” she says.

The remainder of the series will feature early childhood education specialist Associate Professor Clare McLachlan, business studies and marketing graduate Simon Barnett, Professor of Electrochemistry Simon Hall, Mäori Visual Arts graduate Kelcy Taratoa, senior professional clinician (pschologist) Siautu Alefaio-Tugia, and senior tutor and technician Chris Chitty from the School of Engineering and Advanced Technology.


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