New Balance has appointed Mango Communications as its PR agency following a competitive pitch process.
The agency is now responsible for leading all media and influencer relations in the New Zealand market, helping the brand put its best foot forward in preparation for new launches and growth in 2021.
New Balance New Zealand Marketing Manager Sophie-Anne Héroux says: “We are thrilled to announce our partnership with Mango Communications Aotearoa. The New Balance team was impressed with their strategic, creative thinking as well as their expert understanding of the media and influencer landscape.
“We are looking forward to working with Mango to help strengthen and amplify New Balance’s New Zealand presence ongoing.”
Mango Communications New Zealand General Manager Sean Brown adds: “We are stoked to be partnering with such an iconic and well-loved global market leader. New Balance is a confidently progressive brand with great people and quality products that go the distance.
“The appointment is a fantastic achievement for the Mango teams in New Zealand and Australia and we look forward to hitting the ground running!”